Arizona Interscholastic association
During Spring 2025 I was apart of the Cronkite Agency at Arizona State University's Walter Cronkite School of Journalism and Mass Communications.
In the Agency I got the chance to do the digital marketing for the AIA through their AZPreps365 social channels.
The Team
While working with AIA I was apart of a four person team. This team consisted of two members apart of digital marketing and two members apart of public relations. All four of us worked together to create meaningful content for the AIA social channel, AZPreps 365. During this time we had S.M.A.R.T Goals that we needed to achieve. The two for Digital Marketing was to grow the AZPreps365 Instagram following by .7% and to drive 400 new users to the AZPreps365 website.
Emma Gorham
Digital Marketing Specialist
Leila Ruterman
Public Relations Specialist
Lula Hunteman
Public Relations Specialist
Samantha Maxwell
Digital Marketing Specialist
It's a BIG Deal...to ME
Paid Media
During this semester the team ran a paid advertisement campaign. This was to promote the semifinals and championship boys and girls 6A basketball games. These ads were targeted towards an audience to drive them towards the AZPreps365 website to achieve our S.M.A.R.T Goal.
For this campaign we focused on student athletes and why their sports were important to them. These graphics were posted on the AZPreps365 Instagram to "tease" an upcoming interview that was going to be posted at a later date. This campaign was to get an audience to follow the AzPreps365 Instagram account in order to achieve our S.M.A.R.T Goal.
